Ad Age Survey: Marketers Love Facebook, But Many Have No Idea If Their Ads Work

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By: Michael Learmonth | AdAge.com

When it comes to Facebook, the nation’s marketers have reached an overwhelming consensus: you simply have to be there.

Unfortunately for Facebook, they also have reached another: advertising on Facebook isn’t necessarily required.

Those are the biggest takeaways from a survey of Advertising Age readers conducted in conjunction with Citigroup to gain insight on how marketers view Facebook and what their specific plans are in terms of spending marketing budgets there.

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