Ad Test Shows It Wouldn’t Cost Much to Offer an Option With No Ads At All

Last month, Associated Press media and technology writer Ryan Nakashima started an experiment on user behavior and online ads. On Wednesday, he published the early results.

“I think we confirmed a lot of suspicions that pop-up ads indeed are annoying and people try to get rid of them as fast as they can,” said Nakashima, who’s continuing work he started as a John S. Knight Fellow at Stanford.

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