A Disappointing Year for Ad Spending

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by: Toni Fitzgerald | Media Life Magazine

Even years are supposed to be good ones for ad spending. There’s the Olympics, an election, and last year there was even the quadrennial World Cup.


But none of those special events were strong enough to cancel out the bad year for traditional media, which was hit with more ad spending declines in 2014. Ultimately that led to disappointing spending in a year that was supposed to be quite strong.

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