Ad Sellers Face Harsh New Reality: Evolve or Find Another Career

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by: Michael Sebastian | Advertising Age

“I’ve been in media for 15 years,” said Meredith Kopit Levien, head of ad sales at The New York Times. “The last three or four have been the ones where I’ve seen the most dramatic change.”

 

It’s not just the Grey Lady: Most legacy publishers are struggling to adjust to an evolving environment in which advertisers are no longer satisfied with just ad space in print or on the right rail of a website.

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