Confession of a Traditional Publisher: Inhabiting ‘That Moral Middle Ground’

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by: Lucia Moses | Digiday

Robots haven’t completely replaced media salespeople, but they’ve forced the role to evolve. Reps need to be fluent in selling traditional and digital and conversant in the ad tech complex. In the latest installment of our Confessions series, we talked to a publishing executive who vented about getting digital sellers to read print, having to compete with higher-paying, VC-backed rivals and battling agencies’ unrealistic expectations.

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