Copyranter: Stop Hiring Journalists to Write Native Ads

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by: Mark Duffy | AdWeek

If you were Hunter S. Thompson, then, yes, I would give you a shot at writing a “native” ad for my brand. I’d give you several shots. But if you were Thompson, you wouldn’t lower yourself to do it. (Plus, you’d be dead. His 2005 suicide was a helluva ambient “shockvertising” ad for the effectiveness of Smith & Wesson products, though.)

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