Extra, Extra: Grumpy Journalism Refugees Are (Often) Bad at Branded Content

by: Ricardo Bilton | Digiday

Journalism jobs continue to evaporate. A telling moment came this week, when a Pulitzer was awarded to a reporter who has since quit the profession for PR. He couldn’t pay the rent.


Simultaneous to this newsroom contraction, media companies are expanding their content studios, charged with creating compelling content for brands. You’d think there would be a perfect match. And yet that’s often not the case.

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