Google Sweetens Deal for Publishers With Dynamic Price Floors

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

by: John McDermott | Digiday

Google is testing a new way for publishers to maximize their advertising revenue.

 

The feature — called a “dynamic price floor” by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google’s DoubleClick Ad Exchange (AdX) based upon advertiser demand.

Leave a Reply

Your email address will not be published. Required fields are marked *