Infographic: Women’s Media Consumption Habits

by: AdWeek

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.

 

For more than a year, starting with Dove’s “Real Beauty” campaign, brands have flooded the airwaves with ads pushing pro-female messages, with some partnering with big media names like Glamour, Hearst and Cosmopolitan to tap into the empowerment trend.

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