Marketers, Creative Ad Execs Adjust to Video Ads With No Sound

by: Mike Shields | WSJ

It’s never been easy for advertisers to get people to pay attention to them. It’s even harder when millions of people literally can’t hear their commercials.

 

But in a world where Americans are consuming more and more Web video on mobile phones, or in Web environments where video ads play without sound–particularly on Facebook –brands and top creative executives are having to adjust quickly.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *