Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads

by: Michael Sebastian | Advertising Age

Media executives insist their native ads are always clearly labeled to avoid confusing readers over which articles came purely from editorial staff and which content an advertiser paid to produce and run.


But an analysis of two dozen news and lifestyle sites, social media platforms and popular mobile apps shows that none of the companies that rely on this strategy for ad revenue actually refers to them in a way most recognizable to consumers: advertisement.

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