Medium Is Courting Writers and Advertisers. But Will the Dollars Follow?

by: Lucia Moses | Digiday

Medium was created by Twitter’s founders, gets contributions from notables like Water Isaacson and Elon Musk, and has blogging tools writers love. But being a media darling only gets you so far.

 

So in recent weeks, the 2-year-old blogging platform has taken steps to make the platform friendlier to short-form writers and pay some contributors. And in a signal it’s getting serious about making Medium a profitable business, it just poached Vox Media’s advertising lead Joe Purzycki to be its head of partnerships.

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