New York Times Wants Aspiring Filmmakers to Make Native Ads

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by: Michael Sebastian | Advertising Age

A good review in The New York Times can make a filmmaker’s career, but the Times ad department is offering another kind of hand up.


T Brand Studio, where the paper creates ads designed to resemble editorial, introduced a program on Thursday called “The Selects.” It asks directors who aren’t already represented by a production company or agency to submit their work for a chance to make native ads for real marketers:

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