Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

by: Tom Grubisich | Street Fight

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent performance look promising, and programmatic’s do — but when you examine the details of Borrell’s survey of 102 ad managers, Borrell bullish projections do indeed look more realistic than wishful.



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