Publishers’ Latest Thinking on Mobile Ad Placement

by: Ricardo Bilton | Digiday

The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.

 

While the industry has yet to settle on a permanent mobile viewability standard, media outlets are nonetheless tweaking their ad placements to get in line. The most prevalent trend is placing the ads high up on the page, where readers are likely to see them on first glance. 

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