Reuters’ Distributed Approach to Native Advertising

by: Lucia Moses | Digiday

All publishers are trying to crack the nut of native advertising at scale. Some are running such ads on other sites in their own portfolios, extending advertisers’ campaigns on social media or pushing them through programmatic platforms.

 

Reuters has a 160-year-old tradition as a news agency serving publishers, but now with its Content Solutions division, it’s extending that reach to help marketers reach a worldwide audience.

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