The New Republic’s Comeback Plan: Native Ads

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by: Lucia Moses | Digiday

The New Republic CEO Guy Vidra has called for massive changes at the 100-year-old institution, contributing to a massive staff exodus four months ago, but has been short on specifics. Now, it’s clear that native is going to be a big part of that future.

 

In one of Vidra’s first tangible moves as CEO, he is scheduled to announce the hire of Kayvan Salmanpour, as chief revenue officer. Salmanpour is a veteran content marketer.

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