This Is the Year Native and Programmatic Collide. What Will That Mean for Publishers?

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

by: Neil Sharman | theMediaBriefing

At the recent NewsWorks conference Doug McCabe, CEO of Enders said the digital advertising industry has divided.  One half undervalues content and context; the other puts them on a pedestal. 

 

On one side is the automated buying of vast audiences at speed and low cost.  McCabe believes programmatic has: 

Leave a Reply

Your email address will not be published. Required fields are marked *