With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising

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by: Lauren Johnson | AdWeek

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising.

 

Waze has kept a relatively low profile since being acquired by the Mountain View, Calif.-based company, building up an ad business with a core group of retail, fast-food, gas and transportation brands.

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