ADONE BUYS FRANCHISE AD CO.

By: Staff reports

More Advertising Opportunities For Newspaper Partners

New York’s AdOne expands its stable of services with the acquisition of Franchise Solutions, announced today. Based in Portsmouth, N.H., Franchise Solutions is the top online site for franchiser advertising.
The company operates franchise sites at Inc. Magazine Online and USA Today Online.

The company’s Web site, franchise solutions.com, will be integrated into AdOne’s ClassifiedWarehouse.com. President and CEO Brendan Burns said AdOne newspaper affiliates could approach Franchise Solutions’ existing advertisers about advertising locally, both online and in print.

Franchise Solutions is the leading online advertising group for franchise businesses, with 175 current customers representing about 60% of the total franchise market. Clients include 7-Eleven, General Nutrition Centers, Mail Boxes Etc., and Subway.

Franchise Solutions has raised its rates every quarter for the last five years and claims a renewal rate of 86%.

Burns said Franchise Solutions is a profitable company with revenues in the millions. He did not disclose how much AdOne paid for the firm.
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Staff reports




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