By: Staff reports

Pentawave, CareerSite Are First Participants

New York’s AdOne LLC is offering its newspaper affiliates a new PartnerPlus program of approved vendors. The first partners are Pentawave Inc. of Scottsdale, Ariz., and CareerSite Corp. of Ann Arbor, Mich.

AdOne says it will be announcing more partnerships before the end of the year. The idea is to offer AdOne’s 700-plus newspaper affiliates the opportunity to work with vendors that have been tested by AdOne, and that are compatible with AdOne’s online classifieds software.

The new program is indicative of AdOne’s open network philosophy, which holds that no single vendor has the perfect solution for every newspaper. Pentawave and CareerSite both offer online employment options, and AdOne is allowing its affiliates to choose their own partners. AdOne affiliates are under no obligation to use either vendor.

The announcement represents a huge opportunity for Pentawave, which will offer its AutoChooser and IdealHire products. Both allow for multimedia publishing, including newspapers, the Web, and television.

Ther company also offers a patented ‘matchware’ technology that the company says is superior to other online classifieds systems. ‘It automatically does matches; the hiring manager doesn’t have to actively search for anything,’ said David Frenkel, president and CEO of Pentawave.

AutoChooser has been selected by over 70 newspapers and TV stations, including the Atlanta Journal-Constitution, The San Diego Union-Tribune, the Denver Rocky Mountain News, and the St. Louis Post-Dispatch.

A newer Pentawave product, IdealHire is in beta testing at a few newspapers. The product will officially launch in January. Recruiter provides a desktop recruiting program that automates much of the process. CareerSite powers and the job sections of 10 local portals run by Advance Internet.

AdOne is backed by Advance Publications, Belo, Donrey Media Group, The E.W. Scripps Co., The Hearst Corp., Journal Register Co., Lee Enterprises, Media General, MediaNews Group, Morris Communications Corp., and Pulitzer Inc.


Staff reports

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