Adsend Acquires Certifyle

By: Press Release

CRANBURY, NJ, March 21, 2011: Adsend, Omnilab Media’s advanced web-based asset delivery company today announced the acquisition of CertiFyle, a leading US-based provider of advertising validation and delivery services. The acquisition brings together two successful companies to better provide integrated print media services for corporations, advertising agencies and print publishers.

Adsend USA’s president Al Edwards said, “For those placing advertisements in newspapers or magazines, it takes tremendous time and commitment to prepare every ad to each publisher’s specifications. Adsend has earned its reputation with customers for reliable and secure ad submissions to newspaper publishers. Customers appreciate the ease-of-use of our direct cloud-based service from their desktop. Now, with the addition of CertiFyle’s experience in magazine advertisement delivery and validation services, we represent even greater value to our customers.”

CertiFyle founder Larry Greybill, who will continue to work with Adsend said, “This is very good news for the industry. Adsend, with CertiFyle’s added functionality, now represents a more advanced service for advertisers and agencies placing print advertising across newspapers and magazines.”

Since its inception in 2002, CertiFyle has focused on serving advertisers and agencies with the delivery of print advertisements in magazines worldwide. Over the past 17 years, Adsend has become one of the world’s largest ad validation and digital delivery services with a stronghold in ad submissions to newspaper publishers. The acquisition will net Adsend a newspaper and magazine publisher database of over 15,000 publications globally, including Fortune 100 publishers. It will also further bolster Adsend’s customer base.

Adsend Global CEO Grant Schuetrumpf said, “Adsend is USA’s largest print advertising validation and delivery network. The real beauty of this acquisition is providing our clients a greatly expanded service to source advertising specifications and reach as many national and international publications as possible, all from the desktop, from anywhere in the world”.

Adsend is part of the $100+ million AUSD turnover Omnilab Media group that specializes in managing and delivering rich media content for the advertising and entertainment industries. Today top agencies and brand owners in the US, Europe, Africa and Australasia use Adsend to manage and deliver display advertising to over 15,000 newspapers and magazines, and Tracksend to securely deliver millions of digital assets every month.

Omnilab Media managing director Christopher Mapp said, “Our vision for Omnilab Media is very much centered around smart acquisitions that make good business sense for our international client base. Adsend’s acquisition of CertiFyle further extends our footprint in the US and is an excellent fit with Omnilab Media’s global business strategy.”

Further announcements on Adsend’s future expansion and technical upgrades are expected in the near future.
Al Edwards concluded, “This is a very interesting time for the advertising and publishing industries. Ultimately this is good news for our customers who will quickly see the added value and benefits this acquisition brings them.”

About Adsend
Adsend is part of the Omnilab Media group of companies. Adsend facilitates communication between advertisers and publishers with its secure browserbased file transmission product used by thousands of worldwide advertisers and publishers since 1995.

About Omnilab Media
Adsend is part of Omnilab Media, Australia and New Zealand’s largest privately owned vertically integrated media company, incorporating five key media business arms: content development, professional media services, media
infrastructure and technology, content sales & distribution partnerships, property and listed investments. Omnilab Media has a turnover in excess of $100 million AUSD per annum and employs over 500 of the very best creative and technical talent across a portfolio of 17 media businesses.

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