AdSend Meetings Explain Change from AP Satellite to Internet

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By: E&P Staff

AdSend in Cranbury, N.J., announced it is improving transfer of ads from advertisers to newspapers, which for years as relied on Associated Press satellites and servers. Beginning next year, ads will be transmitted over the Internet, which will require changes at newspapers receiving ads via AdSend.

“We’re aware that at many newspapers, the AP satellites and servers are the crucial starting points of their advertising production workflows,” AdSend President Al Edwards said in a statement. “That’s why we’re working to make the transition as smooth as possible, while offering a new product with the functionality they need.”

Soon to be available, that new product includes many features critical to newspapers’ workflows. The changes will be discussed at a series of free, AdSend-hosted “Newspaper & Advertiser Summits” in New York City (Sept. 15-16), Chicago (Oct. 6-7) and Los Angeles (Nov. 12-13).

Besides the Internet migration, there will be discussions will include how newspapers and advertisers can make each other’s job easier. Other sessions will explore growth in self-service advertising and how newspapers can reach smaller advertisers and develop a new revenue stream.

London-based advertising workflow developer Vio Worldwide acquired AdSend two years ago, and recently appointed industry veteran Al Edwards to run the company.

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