By: E&P Staff
Adstream, provider of solutions to improve the workflow of print, broadcast and cross-media advertising campaigns, from concept to distribution and asset management, announced completion of its merger with Quickcut in the U.S.
Quickcut’s merger with Adstream in 2006 united two international suppliers of print and broadcast digital management tools.
Under new leadership, the unified U.S. organization offers both Adstream and Quickcut solutions under the Adstream name to ad agencies, publishers, major brand marketers, media outlets, color prepress shops, and printers across North America.
New York-based Mike Parmenter, senior vice president of sales and marketing, was appointed to lead Adstream’s North American operation. Before relocating, Parmenter was in charge of the company’s print solutions business for Europe at the company’s headquarters in the United Kingdom.
Adstream’s suite of digital tools for advertising creation, management and distribution include: QuickPrint, for creating print-ready PDF files specific to a publication’s specifications; Q-Automate, for desktop management of print production workflow; ProjectBank, for managing print, TV, and radio ad workflow from concept to finished ad; AdBank, a secure digital library for storage and retrieval of broadcast and print quality ads and other digital content online; and Global Media Exchange, to distribute print, radio and TV ads.