Advance Internet Renews Switchboard Deal

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Switchboard Inc. of Westboro, Mass., said it has renewed its relationship with Advance Internet Inc., the new-media subsidiary of Advance Publications Inc. of Long Island, N.Y.

In a three-year deal, Switchboard will continue to power online yellow and white pages for Advance properties, and will offer new features to yellow page advertisers through Switchboard’s Matrix platform.

“For years, our relationship with Switchboard has proven to be an integral component in our initiative to provide users with rich local information,” said Advance Internet President Peter Weinberger in a statement. He said the new advertising features should “attract more local advertisers to our customized yellow pages.”

Advance’s Web sites include NJ.com, Mlive.com, cleveland.com, and OregonLive.com.

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