Advertising’s Share of Time Spent With Media Continues To Erode

Advertising’s share of time spent with media continues to erode, falling to a 45% share of media revenues in the U.S. in 2020, according to this year’s edition of the Global Consumer Media Usage & Exposure Forecast from PQ Media.

While advertising continues to remain the dominant share of media revenues vs. consumer spending on a global basis, it also continues to erode, falling to less than two-thirds (65.9%) in 2020, according to PQ Media.

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