By: Sam Kirkland | Poynter
A group of legacy media executives was told on Monday that it has a lot to learn from the likes of BuzzFeed. “You may not approve of their editorial content,” said Amy Webb, CEO of Webbmedia Group. “But you must learn from their digital strategy.”
During a presentation at the ASNE-APME 2014: Fast Forward conference in Chicago, Webb praised BuzzFeed’s use of data analysis to predict user behavior based on variables like time of day, which photos are used, and social networks.