Advice From Politico Europe for Using Audience Data to Build New Products

Politico arrived in Europe in April 2015 with big ambitions: to become Brussels’ and Europe’s go-to source for politics and policy stories.

The outlet’s advantage was launching with a clear idea of the audience it was trying to reach: “people with a professional need to know, not the mass market”, said Kate Day, editorial director, growth, at Politico Europe, speaking at the International News Media Association’s (INMA) World Congress in London today (23 May).

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