AdWords Connects With AdMob, Advertisers Enhance Mobile Reach

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By: Laurie Sullivan | MediaPost.com

AdMob mobile advertising on Thursday became part of AdWords. The integration, similar to DoubleClick’s announcement earlier this week, combines access to multiple Google platforms through one dashboard. Advertisers can now extend their campaign across the mobile network, giving brands access to more than 300,000 apps.

Two years in the making, more than 1 million AdWords advertisers can now build, launch and reach consumers on over 350 million mobile devices in the AdMob network and in some popular mobile applications.

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