After 5 Years, San Antonio’s Rivard Report Finds That Being a Nonprofit Is Better Than Being a “No-Profit”

By 2015, four years after it was conceived, the Rivard Report was at a crossroads. The San Antonio news site — founded by Robert Rivard, who spent 14 years as the top editor of the San Antonio Express-News, and his wife Monika Maeckle — was looking to grow and to provide more local coverage of public health, education, and arts and culture. But its advertising- and sponsorship-based business model wasn’t really working.

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