After an Early Rush to Amazon Alexa, Publishers are Less Enthusiastic

When the Amazon Flash Briefing was a novel new media channel, publishers saw tremendous power in it as a way to easily break into on-demand audio and publish micro-podcasts. For publishers, these Alexa Skills were fairly easy to develop and disseminate. With only a handful of Flash Briefings to choose from at the time, publishers who wanted to be ahead of the curve quickly launched their own Flash Briefings.

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