By: E&P Staff
Stuart Elliott | The New York Times
Brian P. Tierney is leaving the world of media to return to his roots in marketing communications.
Tierney’s four years in charge of a group that owned two newspapers ended in April when lenders won an auction to take control of a bankrupt company that owned The Philadelphia Inquirer and The Philadelphia Daily News. Mr. Tierney, who became a publisher after a career in public relations and advertising, is headed back in that direction as he starts a company named the Brian Communications Group.
Brian Communications, based in the Philadelphia suburb of King of Prussia, will be a holding company, initially composed of a public relations agency, Brian Public Relations, and a company, Realtime Media, specializing in digital marketing services for brands that include CNN, L’Oréal, Toys “R” Us and Unilever.
Tierney is starting Brian Public Relations from scratch. He is buying Realtime Media from its current owners with the help of a venture firm, NewSpring Capital; the purchase price is not being disclosed.