Al Jazeera’s Plan to Win Over Millennials

By: Ricardo Bilton | Digiday

Al Jazeera may be struggling to capture American TV watchers, but it’s still holding out hope that it can get those never-offline millennial eyeballs.

The broadcaster on Monday introduced AJ+, a mobile app built from the ground up to capture younger news consumers. Its content, most of which is video, is both short and shareable, which Al Jazeera hopes will make readers more inclined to both watch and pass it along. The AJ+ app’s polls, quizzes and commenting functionality also add an engagement layer, making it easier for users to talk back.

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