Alan Mutter: Digital Ad Share at Newspapers at New Low

By: E&P Staff

At his “Reflections of a Newsosaur” blog today, E&P columnist Alan Mutter offers some more sobering news — new data show that newspapers’ online advertising revenues have grown at a far slower pace since 2003 than digital sales across all media.

“While total online revenues in the United States rose 211% since 2003 to $22.7 billion in 2009, interactive advertising at newspapers in the same period gained 125% to $2.7 billion,” Mutter writes.

“Even more troubling, the share of online spending captured by newspapers has dropped by a hefty 25% in the last three years, tumbling to an all-time low in 2009. … Publishers first ignored the new media in hopes they would go away and then blew tens of millions on ill-conceived, technologically tin-eared, bureaucratically bloated and under-promoted projects that failed to come close to countless innovative efforts brought to market by such garage dwellers as Sergey Brin and Larry Page.”

Check it out, here.

Follow by Email
Visit Us

Leave a Reply

Your email address will not be published. Required fields are marked *