Albania’s Media: A Market Too Small To Survive?

Albania’s small population, combined with a high number of media outlets, have made the country especially vulnerable to the global economic crisis. The market is too small to survive the upheaval and over the last 12 months a number of major legacy newspapers and television channels have been forced to close.

Until two years ago Albania, which has a population of only three million, had 22 national daily newspapers, one of the highest numbers in the region. By the end of 2015 there were also two national television stations, two satellite channels, one foreign channel (TV5 Monde) and 66 local television channels that broadcast in analogue.  There are also 83 cable television channels, spread all over the country. Albania has one public broadcaster (RTSH) which has three local branches. There are also three commercial digital platforms: Digitalb, Tring and Supersport.

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