By: Joe Strupp
The Times Union of Albany, N.Y., plans to provide home delivery for two of its biggest competitors, The Saratogian in Saratoga Springs and The Record of Troy, according to The Business Review.
The Review reports that the Times Union, a Hearst paper, will assume home delivery of The Saratogian on June 30 and The Record on July 14. Both the Saratogian and the Record are owned by the Journal Register Co.
The Saratogian and The Record will maintain responsibility for circulation customer service and delivery of their newspapers to retail locations, the Review reported. Michael O’Sullivan, publisher of The Record, said this should help minimize staff layoffs, and “will really effect the independent contractors more than anything,” he told the Review.
The Saratogian has a daily circulation of about 8,700, while The Record’s circulation is around 13,800.
The Times Union, which has daily circulation of about 89,200, also handles local delivery of New York’s Daily News, The New York Times, The Wall Street Journal, and the New York Post.
Times Union Publisher Mark Aldam described the deal as a good way to defray costs. “The papers have overlapping delivery routes and are paying separate contractors,” the Review reported. “The Times Union uses software by RouteSmart Technologies of Columbia, Md. to map out the quickest, most efficient delivery routes to minimize drive time and gas expenses.
“Everyone is looking for better, smarter ways to trim costs without sacrificing the quality of their publication,” Aldam told the Review.