By: E&P Staff
Montreal-based Nstein Technologies Inc. will supply Hearst Newspapers with its Web Content Management, Text Mining Engine and Digital Asset Management for all its 16 dailies.
Seeking to improve the workflows and single-purpose solutions of its first-generation content-management platforms, “We considered many content management systems that were incrementally better than what we had,” Senior Vice President Lincoln Millstein said in a statement. “But we didn’t want to make a switch to gain only marginal improvements. We were patient and found Nstein.”
Nstein’s linguistic solutions re-tag newspaper articles for multiple categories – for example, a fishing column will be tagged for boating, travel, leisure, outdoors, environment, and maybe even business, technology and food, optimizing content for online searches and ease of use across Hearst sites.
“Hearst understands that by streamlining workflows, semantically tagging assets, and creating a common platform from which all assets can be published across multiple channels, it will optimize its abilities to create new revenue streams and to react to new market conditions,” Nstein President and CEO Luc Filiatreault said in today’s announcement.