Allied Advertising And Centro Form Alliance

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By: E&P Staff

Allied Advertising, an agency that places movie ads in newspapers’ print editions, and Centro, an interactive agency, are teaming up. The partnership will enable Allied?s clients in the motion picture industry — like Disney, Fox, New Line, and Paramount — and other entertainment categories to integrate local and interactive media buys.

?With newspaper and other local Web sites frequently the leaders in their respective markets, there is a tremendous opportunity for us to offer an integrated package of traditional and online media at the local level,? said Gerry Feldman, Allied president, in a statement.

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