By: E&P Staff
Alloy Access has inked a yearlong deal with the National Association of Hispanic Publications (NAHP) to be the sole provider of newspaper advertising and placement services for the NAHP’s member publications.
“Alloy Access has clearly demonstrated impressive expertise, innovation, and professionalism throughout our long standing relationship serving the Hispanic media community,” Ray Guerrero, vice president of marketing at NAHP, said in a statement. “Their team continuously delivers outstanding results and we’re thrilled to bring them in as our exclusive advertising partner as we strive to provide the most effective and efficient programs to our members.”
American Multicultural Marketing was recently renamed Alloy Access in a merger of the two divisions. Alloy Access has been a preferred partner of NAHP since 1992. The NAHP represents 400 newspapers.