ALMOST HALF OF U.S. ADULTS TO SHOP ONLINE

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By: Staff reports

Those Who Shop Say They’ll Be Back


Nearly half (44%) of adult Americans in a new ABCNews.com poll say they will buy something online in the future.

The poll found that 13% of Americans used the Internet to buy gifts in the 1999 holiday season, with online purchases averaging $314 each. Almost all (93%) of these shoppers say they’ll be repeat online buyers.

Among those with incomes higher than $75,000, a whopping 72% say they will make purchases online.

The survey was conducted in late December and early January by telephone with 1,025 adults. There is a three-point error margin.

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