Alt-Paper Rep Ruxton Adds Four Creative Loafing Weeklies

By: E&P Staff

Creative Loafing’s four Southeastern alternative weeklies are following their sibilings in Chicago and Washington, D.C., to Ruxton Media Group, the national ad rep firm said Wednesday.

Ruxton, now owned by the big alternative chain Village Voice Media (VVM), was created by the owners of the Chicago Reader, which Creative Loafing acquired last year along with City Paper in D.C.

Ruxton will serve as the Creative Loafing papers’ exclusive
representative for national print advertising, and will also provide
non-exclusive representation for on-line advertising through it Ruxton Digital Media Network.

The Ruxton-Creative Loafing partnership is a natural one, VVM president and COO Scott Tobias said, noting that Creative Loafing CEO Ben Eason has worked with Ruxton and VVM to create the Publishers Advisory Committee, an industry group set up to establish standards and practices for online advertising.

“We believe our print exclusive partnership with Ruxton will allow a more unified approach to selling the alternative weekly audience to national
advertisers and will be the start of a more cooperative relationship selling
into the digital space not only with Ruxton but within the entire
alternative publishing industry,” Eason said in a statement.

The addition of the Creative Loafing papers in Atlanta; Tampa; Charlotte, N.C.; and Sarasota, Fla., gives Ruxton a print presence in 43 cities, including 19 of the 20 biggest markets.

Ruxton said the papers it reps has a combined weekly circulation of more than 3.2 million. The alternatives’ Web sites have a combined 10 million unique visitors, it added.

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