Amazon Cozies Up to Video Publishers with Marketing and Tech Support — and Cash

Amazon wants video publishers and creators to distribute their work on its streaming platform. And it’s providing free marketing and technical support — and in some cases, financial incentives — to make that happen.

Video publishers and creators have two primary ways to self-distribute on Amazon Prime: the Amazon Video Direct program, which allows publishers of all sizes to upload videos to the Prime subscription platform (as well as sell it directly through the Prime video store); and the Amazon Channels program, which allows media companies to sell their subscription services as add-on channels. Both are proving to be early revenue drivers for participants.

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