By: Press Release | American Circulation Innovations
American Circulation Innovations (ACI) announced today that its distribution operations have successfully passed Audit Bureau of Circulations (ABC) verification for branded-edition, non-subscriber publications of four major daily newspapers–U-T San Diego, The Orange County Register, The Atlanta Journal-Constitution and La Opinion.
“There’s a major shift taking place in the industry right now,” said Harry Woldt, Senior Vice President Operations for the U-T San Diego (formerly San Diego Union-Tribune).
“Publishers are seeing great benefit with editions that expand their reach within the market. ACI is helping us get them to the right audience with a high degree of accuracy and quality.”
“Passing the ABC audit is a strong testament to our quality control, technology and efforts of our people,” said John Walsh, EVP and COO for ACI. “We’re proud to support our partners who are leading the industry in optimizing the benefits of quality non-subscriber publications.”
Tom Dietrich, Circulation Director at The Orange County Register added, “Our confidence in ACI’s ability to deliver our various print products continues to exceed our expectations as evidenced by our most recent field-level audit performed by ABC. Our advertisers pay for quality distribution and ACI delivers.”
As more publishers have added branded editions and free-distribution editions in their markets, the ABC audit has become an important verification tool for advertisers.
“With so many choices in each market, top advertisers depend on ABC verification as part of their media analysis,” Walsh added. “This is one more way ACI can add value for our publishing partners.”
Headquartered in Long Beach, California, and founded in 1965, ACI is the nation’s largest provider of multi-channel publisher distribution services. ACI is the only company offering publishers a full selection of delivery services, including paid home delivery, single-copy, TMC/niche distribution and Sunday Select targeted delivery.