American Family Insurance Partners With USA Today High School Sports To Become Title Sponsor Of All-USA Teams

By: Press Release | USA Today

McLean, Va. – USA TODAY High School Sports, the nation’s leading source for high school sports news and information, today announced that American Family Insurance will become the first-ever title partner for its prestigious All-USA teams during the 2012-13 school season.   

The program is entering its 30th year as one of the most prestigious and closely-watched award platforms for standout athletes throughout the country. The inaugural American Family Insurance ALL-USA team will be unveiled this Thursday, August 23, with the selection of the 2012 preseason AmFam All-USA high school football team at USA TODAY High School Sports ( and in the print edition of USA TODAY.  

“American Family Insurance has been one of the most innovative and committed supporters of the high school sports movement over the past several years,” said Tom Beusse, president of the USA TODAY Sports Media Group. “Their demonstrated belief in supporting the dreams of young student-athletes throughout the country makes them an ideal partner for our ALL-USA platform, an honor which so many thousands of athletes have strived to achieve over the past three decades.”  

Based in Madison, Wis., American Family Insurance has become a national leader in creating and supporting some of the country’s most recognizable high school sports platforms in recent years. In addition to its new title sponsorship of the All-USA teams, American Family is also the title partner for the national American Family Insurance High School Slam Dunk & 3-Point Championships, and plays a major sponsorship and safety education role in the prestigious Under Armour All-America football game, the U.S. Army All-American Bowl, and the McDonald’s All-American Basketball Games.  

“Dreams are important to each and every one of us, and American Family Insurance is taking the lead in encouraging people to be more attuned to the role dreams play in our lives,” said Telisa Yancy, advertising director for American Family Insurance. “As a proud partner to the historic ALL-USA platform, we’re excited to support the top high school athletes across the country as they fulfill their dreams.”  

As part of American Family Insurance’s title partnership of the ALL-USA platform, USA TODAY High School Sports will also create specially branded digital content that includes:  

  • Regular “Where Are They Now?” features on ALL-USA athletes from the past 30 years
  • Monthly “American Family ALL-USA: Pursuit of Dreams” inspirational stories and features
  • Weekly American Family ALL-USA awards that spotlight an athlete’s excellence in the community, as well as in their sport  

USA TODAY High School Sports will also build regional ALL-Metro and ALL-State extensions for American Family Insurance in key identified markets, among other editorial content.

USA TODAY High School Sports has relationships with more than 11,000 high schools across the country, and visitors to can receive news stories, athletic and fitness training tips, videos, photographs, scores, driving directions and more for their favorite teams locally, regionally and  nationwide.   

About the USA TODAY Sports Media Group
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY, as well as Gannett Co. Inc.’s 81 community newspaper properties and 23 broadcast television stations. It also includes the sports photography service U.S. Presswire, USA TODAY High School Sports and USA TODAY Sports Digital Properties.  USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).  

About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 382nd on the Fortune 500 list. Web:; Facebook:; Twitter:; YouTube:  

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