American Girl Column Launching

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By: Dave Astor

American Girl, the company known for its popular books and dolls, is moving into newspapers starting tomorrow with a twice-monthly advice column aimed at girls eight and above.

The 250-word feature — part of Knight Ridder/Tribune Information Services’ KidNews OnePage paginated product — offers two questions from real girls. Topics include peer pressure, fighting with siblings, moving away from friends, and more.

“The American Girl brand has a loyal following that we believe will translate well to newspapers,” says Becky Sher, managing editor of KRT Special Sections.

American Girl has sold 90 million books and eight million dolls since its founding as the Pleasant Co. in 1985. It was purchased by Mattel in 1998.

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