Americans Spent 43.4 Percent of Media Time Online

By: Bill Crowmwell | Media Life Magazine

It’s finally happened.

Last year Americans spent more time with digital media than any other medium, for the first time ever.

A new report from eMarketer finds that U.S. adults spent 43.4 percent of their major media time with digital devices in 2013, up from 38.5 percent in 2012.Digital outpaced television, which declined from 39.2 percent of media time in 2012 to 37.5 percent last year. And the gap will grow over the coming year. In 2014, eMarketer forecasts that digital will account for 47.1 percent of all major media time, the equivalent of five hours and 46 minutes, compared to 36.5 percent for TV, or four hours and 28 minutes.

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