News media have been big winners in the Presidential election so far. Ravenous for news of each twist and turn of the campaign, Americans have almost tripled the amount of time they are spending consuming digitally distributed political news.
Three years ago – in the far less political year of 2013 — political news accounted for 816 million monthly minutes of usage, according to Comscore. In February, 2016, it accounted for 2.364 billion minutes – almost a tripling. February has been a high-water mark, but political news hit one billion minutes in June of 2015 and has grown steadily since.