amNewYork Launches (Free) Web Site

By: Miki Johnson

It may seem like the last thing New Yorkers need is yet another daily news Web site with lots of “things to do” listings, like the new amNewYork site ( that launched yesterday.

Sure, it’s a crowded marketplace, but amNewYork Senior Vice President Floyd Weintraub says he heard the same thing when the paper launched in 2003. Now that amNewYork has established itself in Manhattan, “it just made sense” to expand the site from its original incarnation as a PDF of the paper’s pages.

“It’s all part of a coming of age,” Weintraub says.

The new site, run by a team of four to five, offers users news, entertainment listings, lots of multimedia presentations and an expansive commuter section with alerts and a “Tracker” blog reviewing commuter-worthy news. Polls, message boards, and reader reviews also serve the site’s goal of increasing reader engagement.

The amNewYork site was built on a platform similar to and the two link to each other’s front pages. Certain elements from, such as the Biz Bytes section, are also shared by The Tribune Company owns both papers.

“One of the great things about working with the Tribune family is we have the freedom to be who amNewYork is, but also the support of a big company,” Weintraub says.

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