An Inside Look at The New York Times’ Data Strategy

The New York Times’ digital subscriber base has experienced impressive growth in recent years. So how is the publisher harnessing its user data to improve conversion and retention? Where is data having the biggest impact? And how did the legacy organisation succeed in cultivating its data culture? Aram Chekijian, VP of Customer Data & Insights, has some answers.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *