An Italian Media Group’s Approach to Making Social Video Work for Local News

Is  online video the future of news? The answer depends on whether you ask publishers, platforms or audiences.

Some of the larger news organisations are adjusting their workflows to produce more videos, but for local publishers with fewer resources, even making the format part of their digital strategy can be challenging.

For Finegil, a group of 18 local and regional Italian titles, which has a central newsroom in Rome and is part of Gruppo Editoriale L’Espresso, the solution was to use Wochit, a paid-for platform that uses elements of automation to allow anyone to turn a text-based story into a video ready to be published online or on social media.

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